{"id":22684,"date":"2025-07-01T07:11:53","date_gmt":"2025-07-01T07:11:53","guid":{"rendered":"https:\/\/help.traceparts.com\/?post_type=docs&#038;p=22684"},"modified":"2025-07-03T08:47:34","modified_gmt":"2025-07-03T08:47:34","slug":"glossaire","status":"publish","type":"docs","link":"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/","title":{"rendered":"Glossaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22684\" class=\"elementor elementor-22684 elementor-22432\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-304538ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"304538ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-382159da\" data-id=\"382159da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-588f6eb6 elementor-widget elementor-widget-heading\" data-id=\"588f6eb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definitions relating to the metrics:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0713ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0713ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c56e1f5\" data-id=\"2c56e1f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28fc0556 elementor-widget elementor-widget-docy_accordion\" data-id=\"28fc0556\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1967217605\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-28fc0556\" aria-expanded=\"false\" aria-controls=\"toggle-28fc0556\">\n                    Emails envoy\u00e9s                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-28fc0556\" class=\"collapse \" aria-labelledby=\"heading-1967217605\">\n                <div class=\"card-body toggle_body\">\n                    <p><span class=\"LineBreakBlob BlobObject DragDrop SCXW47842359 BCX0\">Nombre total d'emails envoy\u00e9s dans le cadre de cette campagne sp\u00e9cifique.<\/span><\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e674abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e674abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3506a12\" data-id=\"3506a12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83a38ca elementor-widget elementor-widget-docy_accordion\" data-id=\"83a38ca\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-277766853\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-83a38ca\" aria-expanded=\"false\" aria-controls=\"toggle-83a38ca\">\n                    Taux de conversion sur les emails envoy\u00e9s                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-83a38ca\" class=\"collapse \" aria-labelledby=\"heading-277766853\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage d\u2019emails envoy\u00e9s ayant g\u00e9n\u00e9r\u00e9 un lead.<\/p><p><strong>Formule :<\/strong> (Leads g\u00e9n\u00e9r\u00e9s \/ Emails envoy\u00e9s) \u00d7 100<\/p><p>Mesure l'efficacit\u00e9 globale de la campagne \u00e0 g\u00e9n\u00e9rer des leads.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e02252 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e02252\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31b25de\" data-id=\"31b25de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1e9ffd elementor-widget elementor-widget-docy_accordion\" data-id=\"e1e9ffd\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-33876420\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-e1e9ffd\" aria-expanded=\"false\" aria-controls=\"toggle-e1e9ffd\">\n                    Leads g\u00e9n\u00e9r\u00e9s                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-e1e9ffd\" class=\"collapse \" aria-labelledby=\"heading-33876420\">\n                <div class=\"card-body toggle_body\">\n                    <p>Nombre total de leads g\u00e9n\u00e9r\u00e9s par les emails envoy\u00e9s. Dans TraceParts Analytics, cela n\u2019est suivi que si la landing page a \u00e9t\u00e9 cr\u00e9\u00e9e par TraceParts pour l\u2019annonceur.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e338c28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e338c28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-633a3d5a\" data-id=\"633a3d5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69cf9fc9 elementor-widget elementor-widget-docy_accordion\" data-id=\"69cf9fc9\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-2109425869\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-69cf9fc9\" aria-expanded=\"false\" aria-controls=\"toggle-69cf9fc9\">\n                    Clics totaux                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-69cf9fc9\" class=\"collapse \" aria-labelledby=\"heading-2109425869\">\n                <div class=\"card-body toggle_body\">\n                    <p>Nombre total de clics sur les liens dans l'email, en comptant tous les clics, y compris les clics multiples par la m\u00eame personne.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c00889 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c00889\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-010c81a\" data-id=\"010c81a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2533315 elementor-widget elementor-widget-docy_accordion\" data-id=\"2533315\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1927218852\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-2533315\" aria-expanded=\"false\" aria-controls=\"toggle-2533315\">\n                    Clics uniques                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-2533315\" class=\"collapse \" aria-labelledby=\"heading-1927218852\">\n                <div class=\"card-body toggle_body\">\n                    <p>Nombre de destinataires uniques ayant cliqu\u00e9 sur au moins un lien, peu importe le nombre de clics ou de liens diff\u00e9rents.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a50eca1 elementor-widget elementor-widget-docy_accordion\" data-id=\"a50eca1\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1146158923\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-a50eca1\" aria-expanded=\"false\" aria-controls=\"toggle-a50eca1\">\n                    Taux de conversion sur les clics uniques                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-a50eca1\" class=\"collapse \" aria-labelledby=\"heading-1146158923\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage de clics uniques ayant g\u00e9n\u00e9r\u00e9 un lead.<\/p><p><strong>Formule :<\/strong> (Leads \/ Clics uniques) \u00d7 100<\/p><p><br \/>Mesure l\u2019efficacit\u00e9 de la landing page \u00e0 convertir les clics en leads.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-511470c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"511470c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78e75972\" data-id=\"78e75972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eb83105 elementor-widget elementor-widget-docy_accordion\" data-id=\"6eb83105\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-754255882\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-6eb83105\" aria-expanded=\"false\" aria-controls=\"toggle-6eb83105\">\n                    Ouvertures totales                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-6eb83105\" class=\"collapse \" aria-labelledby=\"heading-754255882\">\n                <div class=\"card-body toggle_body\">\n                    <p>Nombre total d'ouvertures de l'email, en comptant toutes les ouvertures, y compris les ouvertures multiples par un m\u00eame destinataire.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15978370 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15978370\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bfafada\" data-id=\"3bfafada\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5937b8e2 elementor-widget elementor-widget-docy_accordion\" data-id=\"5937b8e2\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1237044488\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-5937b8e2\" aria-expanded=\"false\" aria-controls=\"toggle-5937b8e2\">\n                    Ouvertures uniques                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-5937b8e2\" class=\"collapse \" aria-labelledby=\"heading-1237044488\">\n                <div class=\"card-body toggle_body\">\n                    <p>Nombre de destinataires uniques ayant ouvert l'email au moins une fois. Chaque personne est compt\u00e9e une seule fois.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dd280c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dd280c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-977854e\" data-id=\"977854e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd119ac elementor-widget elementor-widget-docy_accordion\" data-id=\"fd119ac\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-581674163\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-fd119ac\" aria-expanded=\"false\" aria-controls=\"toggle-fd119ac\">\n                    Taux de conversion sur les ouvertures uniques                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-fd119ac\" class=\"collapse \" aria-labelledby=\"heading-581674163\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage d\u2019ouvertures uniques ayant g\u00e9n\u00e9r\u00e9 un lead.<\/p><p><strong>Formule :<\/strong> (Leads g\u00e9n\u00e9r\u00e9s \/ Ouvertures uniques) \u00d7 100<\/p><p>Mesure l\u2019efficacit\u00e9 du contenu \u00e0 convertir l\u2019int\u00e9r\u00eat en leads.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c655b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c655b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42b865a9\" data-id=\"42b865a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b17c344 elementor-widget elementor-widget-docy_accordion\" data-id=\"3b17c344\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-847103945\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-3b17c344\" aria-expanded=\"false\" aria-controls=\"toggle-3b17c344\">\n                    Part de clics totale                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-3b17c344\" class=\"collapse \" aria-labelledby=\"heading-847103945\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage de clics totaux sur la publicit\u00e9 textuelle de l'annonceur par rapport au total des clics dans la newsletter, en excluant les clics sur les liens techniques comme \u00ab se d\u00e9sinscrire \u00bb ou \u00ab politique de confidentialit\u00e9 \u00bb. Indique la part d'engagement global de l'annonceur.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a8fd6e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a8fd6e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-709b1b4d\" data-id=\"709b1b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6da29a18 elementor-widget elementor-widget-docy_accordion\" data-id=\"6da29a18\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1094348613\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-6da29a18\" aria-expanded=\"false\" aria-controls=\"toggle-6da29a18\">\n                    Part de clics uniques                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-6da29a18\" class=\"collapse \" aria-labelledby=\"heading-1094348613\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage de clics uniques sur la publicit\u00e9 textuelle par rapport au total des clics uniques dans la newsletter, en excluant les clics sur les liens techniques comme \u00ab se d\u00e9sinscrire \u00bb ou \u00ab politique de confidentialit\u00e9 \u00bb. Cela permet de mesurer combien de personnes ont cliqu\u00e9 sur le contenu de l'annonceur par rapport \u00e0 l'ensemble des clics sur la newsletter.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35ed013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35ed013\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48d57cd\" data-id=\"48d57cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c389e6 elementor-widget elementor-widget-docy_accordion\" data-id=\"4c389e6\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1584164322\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-4c389e6\" aria-expanded=\"false\" aria-controls=\"toggle-4c389e6\">\n                    Taux d\u2019ouverture (total)                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-4c389e6\" class=\"collapse \" aria-labelledby=\"heading-1584164322\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage d\u2019emails envoy\u00e9s ayant \u00e9t\u00e9 ouverts, en comptant toutes les ouvertures, y compris multiples.<\/p><p><strong>Formule :<\/strong> (Ouvertures totales \/ Emails envoy\u00e9s) \u00d7 100<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3248e4f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3248e4f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-343275cd\" data-id=\"343275cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0cbead elementor-widget elementor-widget-docy_accordion\" data-id=\"1f0cbead\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-814936143\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-1f0cbead\" aria-expanded=\"false\" aria-controls=\"toggle-1f0cbead\">\n                    Taux d\u2019ouverture (unique)                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-1f0cbead\" class=\"collapse \" aria-labelledby=\"heading-814936143\">\n                <div class=\"card-body toggle_body\">\n                    <p>Mesure le pourcentage d\u2019emails envoy\u00e9s qui ont \u00e9t\u00e9 ouverts au moins une fois par des destinataires uniques. Chaque destinataire est compt\u00e9 une seule fois, quel que soit le nombre d\u2019ouvertures. Permet d\u2019\u00e9valuer l\u2019efficacit\u00e9 de l\u2019objet et de l\u2019exp\u00e9diteur.<\/p><p><strong>Formule :<\/strong> (Ouvertures uniques \/ Emails envoy\u00e9s) \u00d7 100<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb3a3b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb3a3b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e44de2f\" data-id=\"e44de2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d37cf71 elementor-widget elementor-widget-docy_accordion\" data-id=\"d37cf71\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-2099741974\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-d37cf71\" aria-expanded=\"false\" aria-controls=\"toggle-d37cf71\">\n                    Taux de clics (total)                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-d37cf71\" class=\"collapse \" aria-labelledby=\"heading-2099741974\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage d\u2019emails envoy\u00e9s ayant g\u00e9n\u00e9r\u00e9 un clic quelconque, en comptant tous les clics, y compris les multiples clics par un m\u00eame destinataire.<\/p><p><strong>Formule :<\/strong><\/p><p>(Clics totaux \/ Emails envoy\u00e9s) \u00d7 100<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7ad6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7ad6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc10cb7\" data-id=\"fc10cb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eaec85 elementor-widget elementor-widget-docy_accordion\" data-id=\"9eaec85\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-141479961\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-9eaec85\" aria-expanded=\"false\" aria-controls=\"toggle-9eaec85\">\n                    Taux de clics (unique)                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-9eaec85\" class=\"collapse \" aria-labelledby=\"heading-141479961\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage d\u2019emails envoy\u00e9s ayant g\u00e9n\u00e9r\u00e9 au moins un clic par un destinataire unique.<\/p><p><strong>Formule :<\/strong> (Clics uniques \/ Emails envoy\u00e9s) \u00d7 100<\/p><p><br \/>Mesure l\u2019efficacit\u00e9 de l\u2019email \u00e0 inciter \u00e0 l\u2019action.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8d0144 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8d0144\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db900b2\" data-id=\"db900b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b80a935 elementor-widget elementor-widget-docy_accordion\" data-id=\"b80a935\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1374196425\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-b80a935\" aria-expanded=\"false\" aria-controls=\"toggle-b80a935\">\n                    Taux de clics par ouverture (total)                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-b80a935\" class=\"collapse \" aria-labelledby=\"heading-1374196425\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage d\u2019ouvertures totales ayant abouti \u00e0 un clic, en comptant tous les clics, y compris les multiples clics par un m\u00eame destinataire.<\/p><p><strong>Formule :<\/strong> (Clics totaux \/ Ouvertures totales) \u00d7 100<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3a1219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3a1219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eba135b\" data-id=\"eba135b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe5f936 elementor-widget elementor-widget-docy_accordion\" data-id=\"fe5f936\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-776857502\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-fe5f936\" aria-expanded=\"false\" aria-controls=\"toggle-fe5f936\">\n                    Taux de clics par ouverture (unique)                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-fe5f936\" class=\"collapse \" aria-labelledby=\"heading-776857502\">\n                <div class=\"card-body toggle_body\">\n                    <p>Pourcentage d\u2019ouvertures uniques ayant abouti \u00e0 au moins un clic par un destinataire unique.<\/p><p><strong>Formule :<\/strong> (Clics uniques \/ Ouvertures uniques) \u00d7 100<\/p><p>Mesure la capacit\u00e9 du contenu \u00e0 convertir l\u2019int\u00e9r\u00eat en clics.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b4f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9b4f67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3eeab2\" data-id=\"f3eeab2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f364f8 elementor-widget elementor-widget-docy_accordion\" data-id=\"9f364f8\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1364065171\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-9f364f8\" aria-expanded=\"false\" aria-controls=\"toggle-9f364f8\">\n                    Publicit\u00e9 textuelle - Clics uniques                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-9f364f8\" class=\"collapse \" aria-labelledby=\"heading-1364065171\">\n                <div class=\"card-body toggle_body\">\n                    <p>Nombre de destinataires uniques ayant cliqu\u00e9 au moins une fois sur la publicit\u00e9 textuelle, peu importe le nombre de clics.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59c59ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59c59ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3afb678\" data-id=\"3afb678\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b52d81 elementor-widget elementor-widget-docy_accordion\" data-id=\"6b52d81\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1914456208\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-6b52d81\" aria-expanded=\"false\" aria-controls=\"toggle-6b52d81\">\n                    Publicit\u00e9 textuelle - Clics totaux                     <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-6b52d81\" class=\"collapse \" aria-labelledby=\"heading-1914456208\">\n                <div class=\"card-body toggle_body\">\n                    <p>Nombre total de clics sur la publicit\u00e9 textuelle, y compris les clics multiples par le m\u00eame destinataire.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Definitions relating to the metrics: Emails envoy\u00e9s Nombre total d&#8217;emails envoy\u00e9s dans le cadre de cette campagne sp\u00e9cifique. Taux de conversion sur les emails envoy\u00e9s Pourcentage d\u2019emails envoy\u00e9s ayant g\u00e9n\u00e9r\u00e9 un lead. Formule : (Leads g\u00e9n\u00e9r\u00e9s \/ Emails envoy\u00e9s) \u00d7 100 Mesure l&rsquo;efficacit\u00e9 globale de la campagne \u00e0 g\u00e9n\u00e9rer des leads. Leads g\u00e9n\u00e9r\u00e9s Nombre total [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20098,"parent":22576,"menu_order":6,"template":"","doc_tag":[],"doc_badge":[],"class_list":["post-22684","docs","type-docs","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Help Center TraceParts - Glossaire<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help Center TraceParts - Glossaire\" \/>\n<meta property=\"og:description\" content=\"Definitions relating to the metrics: Emails envoy\u00e9s Nombre total d&#8217;emails envoy\u00e9s dans le cadre de cette campagne sp\u00e9cifique. Taux de conversion sur les emails envoy\u00e9s Pourcentage d\u2019emails envoy\u00e9s ayant g\u00e9n\u00e9r\u00e9 un lead. Formule : (Leads g\u00e9n\u00e9r\u00e9s \/ Emails envoy\u00e9s) \u00d7 100 Mesure l&rsquo;efficacit\u00e9 globale de la campagne \u00e0 g\u00e9n\u00e9rer des leads. Leads g\u00e9n\u00e9r\u00e9s Nombre total [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Help Center TraceParts\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T08:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.traceparts.com\/wp-content\/uploads\/2023\/04\/icons8-plus-50.png\" \/>\n\t<meta property=\"og:image:width\" content=\"50\" \/>\n\t<meta property=\"og:image:height\" content=\"50\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/\",\"url\":\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/\",\"name\":\"Help Center TraceParts - Glossaire\",\"isPartOf\":{\"@id\":\"https:\/\/help.traceparts.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/help.traceparts.com\/wp-content\/uploads\/2023\/04\/icons8-plus-50.png\",\"datePublished\":\"2025-07-01T07:11:53+00:00\",\"dateModified\":\"2025-07-03T08:47:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/#primaryimage\",\"url\":\"https:\/\/help.traceparts.com\/wp-content\/uploads\/2023\/04\/icons8-plus-50.png\",\"contentUrl\":\"https:\/\/help.traceparts.com\/wp-content\/uploads\/2023\/04\/icons8-plus-50.png\",\"width\":50,\"height\":50},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/glossaire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/help.traceparts.com\/fr\/traceparts-analytics\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"(Solutions de Marketing Digital) TraceParts Analytics\",\"item\":\"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Glossaire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.traceparts.com\/fr\/#website\",\"url\":\"https:\/\/help.traceparts.com\/fr\/\",\"name\":\"Help Center TraceParts\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.traceparts.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Help Center TraceParts - Glossaire","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Help Center TraceParts - Glossaire","og_description":"Definitions relating to the metrics: Emails envoy\u00e9s Nombre total d&#8217;emails envoy\u00e9s dans le cadre de cette campagne sp\u00e9cifique. 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