{"id":22648,"date":"2025-07-01T12:58:34","date_gmt":"2025-07-01T12:58:34","guid":{"rendered":"https:\/\/help.traceparts.com\/?post_type=docs&p=22648"},"modified":"2025-07-03T12:13:31","modified_gmt":"2025-07-03T12:13:31","slug":"detail-des-statistiques-dun-texte-publicitaire","status":"publish","type":"docs","link":"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/newsletter-traceparts\/detail-des-statistiques-dun-texte-publicitaire\/","title":{"rendered":"D\u00e9tail des statistiques d\u2019un texte publicitaire\u00a0"},"content":{"rendered":"\t\t
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Dans cette page, vous trouvez diff\u00e9rentes informations et statistiques concernant <\/span>le texte publicitaire affich\u00e9.<\/span><\/span>\u00a0<\/span><\/p>

Informations g\u00e9n\u00e9rales<\/span><\/span>\u00a0<\/span><\/strong><\/span><\/p>

Dans <\/span>c<\/span>e premier <\/span>bloc<\/span>, sont<\/span> rassembl\u00e9es<\/span> des informations<\/span> de qualification<\/span> relatives \u00e0 l<\/span>a newsletter et au texte publicitaire<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Statistiques g\u00e9n\u00e9rales<\/span><\/span>\u00a0<\/span><\/strong><\/span><\/p>

Ensuite,<\/span> diff\u00e9rentes tuiles de statistiques<\/span> sont pr\u00e9sentes selon votre contexte, comme les <\/span>e-mails<\/span> envoy\u00e9s, le nombre total de clics<\/span> sur ce texte publicitaire<\/span>, le nombre total de clic<\/span>s sur <\/span>l<\/span>\u2019<\/span>ensemble<\/span> de la newsletter<\/span>, les leads g\u00e9n\u00e9r\u00e9s.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La tuile leads n\u2019apparait que si l<\/span>e <\/span>texte <\/span>publicitaire <\/span>contient un formulaire.<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n \n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les <\/span>L<\/span>eads garantis<\/span><\/span>\u00a0<\/span><\/strong><\/span><\/p>

La tuile \u201cleads <\/span>g<\/span>aranti<\/span>s<\/span>\u201d n\u2019apparait que si <\/span>le texte publicitaire<\/span> fait partie d\u2019un groupe <\/span>avec un seuil<\/span> leads g<\/span>aranti<\/span>s<\/span> d\u00e9fini au<\/span> pr\u00e9alable<\/span>.<\/span> Ce graphique contient une barre de progression et un tableau qui permettent de suivre l\u2019\u00e9volution du nombre de leads atteint par rapport au seuil de leads garantis pour l\u2019ensemble d<\/span>u groupe relatif \u00e0 la newsletter<\/span>. Les d\u00e9tails du tableau permettent de comparer la performance entre les <\/span>diff\u00e9rents textes public<\/span>i<\/span>tair<\/span>es.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Extra Leads<\/strong><\/span><\/p>

Si votre texte publicitaire fait partie d\u2019un groupe avec un seuil de leads garantis d\u00e9fini, il est possible que des extra leads soient disponibles. Les extra leads apparaissent lorsque plus de leads ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9es que ceux pour quoi vous avez pay\u00e9. Autrement dit, des leads suppl\u00e9mentaires par rapport au seuil originalement d\u00e9fini au niveau du groupe sont disponibles.<\/span>\u00a0<\/span><\/p>

En cliquant sur le bouton \u201cobtenir plus de leads\u201d vous pouvez contacter votre commercial chez TraceParts pour acheter ces leads.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c0 quelle fr\u00e9quence les statistiques et leads des textes publicitaires sont-ils mis \u00e0 jour ? <\/h5>\n\t \t
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  • la mise \u00e0 jour des statistiques se fait toutes les heures.<\/span><\/span><\/li>\n
  • la mise \u00e0 jour des leads se fait toutes les <\/span>six<\/span> heures.<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n \n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Options d\u2019export<\/span><\/span>\u00a0<\/span><\/strong><\/span><\/p>

    Il est possible de t\u00e9l\u00e9charger au format <\/span>Excel<\/span> les statistiques et leads<\/span> des textes publicitaires<\/span>.<\/span><\/p>

    \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Dans cette page, vous trouvez diff\u00e9rentes informations et statistiques concernant le texte publicitaire affich\u00e9.\u00a0 Informations g\u00e9n\u00e9rales\u00a0 Dans ce premier bloc, sont rassembl\u00e9es des informations de qualification relatives \u00e0 la newsletter et au texte publicitaire.\u00a0 Statistiques g\u00e9n\u00e9rales\u00a0 Ensuite, diff\u00e9rentes tuiles de statistiques sont pr\u00e9sentes selon votre contexte, comme les e-mails envoy\u00e9s, le nombre total de clics […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":22641,"menu_order":8,"template":"","doc_tag":[],"doc_badge":[],"class_list":["post-22648","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"yoast_head":"\nHelp Center TraceParts - D\u00e9tail des statistiques d\u2019un texte publicitaire\u00a0<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help Center TraceParts - 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