{"id":22633,"date":"2025-06-30T13:58:33","date_gmt":"2025-06-30T13:58:33","guid":{"rendered":"https:\/\/help.traceparts.com\/?post_type=docs&p=22633"},"modified":"2025-07-03T12:09:20","modified_gmt":"2025-07-03T12:09:20","slug":"detail-des-statistiques-de-mail","status":"publish","type":"docs","link":"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/e-mail-marketing\/detail-des-statistiques-de-mail\/","title":{"rendered":"D\u00e9tail des statistiques d\u2019e-mail\u00a0"},"content":{"rendered":"\t\t
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Dans cette page<\/span>, vous<\/span> trouvez <\/span>diff\u00e9rentes informations<\/span> et statistiques concernant <\/span>la performance <\/span>d\u2019un <\/span>e<\/span>–<\/span>mail<\/span>.<\/span><\/span>\u00a0<\/span><\/p>

Informations g\u00e9n\u00e9rales<\/span><\/span><\/strong><\/span><\/p>

Dans le premier bloc<\/span>, vous<\/span> trouverez des <\/span>informations <\/span>\u00a0<\/span><\/span><\/span>relatives<\/span> \u00e0<\/span> la qualification <\/span>de<\/span> l\u2019e<\/span><\/span>–<\/span><\/span><\/span>mail<\/span>.<\/span> Ces informations int\u00e8grent : <\/span>le <\/span>statu<\/span>t<\/span> de l\u2019envoi, <\/span>le sujet, la langue <\/span>de l\u2019e<\/span>–<\/span>mail<\/span>, la zone <\/span>g\u00e9ographique cibl\u00e9e<\/span>, un aper\u00e7u du contenu <\/span>de l\u2019e<\/span>–<\/span>mail<\/span> ainsi que la date de lancement <\/span>de l<\/span>\u2019e<\/span><\/span>–<\/span><\/span><\/span>mai<\/span>l<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Statistiques g\u00e9n\u00e9rales<\/span><\/span>\u00a0<\/span><\/strong><\/span><\/p>

Ensuite,<\/span> diff\u00e9rentes tuiles de statistiques<\/span> sont pr\u00e9sentes selon votre contexte.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La tuile leads n\u2019apparait que si <\/span>l\u2019e<\/span><\/span>–<\/span><\/span><\/span>mail<\/span> marketing <\/span>contient un formulaire<\/span>.<\/span><\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n \n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L<\/span>es l<\/span>eads garanti<\/span>s<\/span><\/span>\u00a0<\/span><\/strong><\/span><\/p>

La tuile <\/span>\u201cleads <\/span>g<\/span>aranti<\/span>s<\/span>\u201d<\/span> n\u2019apparait que <\/span>si <\/span>l\u2019e<\/span>–<\/span>mail<\/span> fait partie d\u2019un groupe de <\/span>leads <\/span>g<\/span>aranti<\/span>s<\/span>.<\/span> Ce<\/span> graphique cont<\/span>ient<\/span> une barre de progression et un tableau<\/span> qui<\/span> permet<\/span>tent<\/span> de suivre l\u2019\u00e9volution du nombre de leads atteint par rapport au seuil de leads garantis pour l\u2019ensemble du groupe<\/span> d<\/span>\u2019e<\/span><\/span>–<\/span><\/span><\/span>mail<\/span>s<\/span>.<\/span> Le<\/span>s<\/span> d\u00e9tail<\/span>s<\/span> du tableau <\/span>permet<\/span>tent <\/span>de comparer la performance <\/span>entr<\/span>e<\/span> les<\/span> e<\/span>-mail<\/span>s<\/span> du groupe<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Extra Leads<\/strong><\/span><\/p>

Si votre e-mail marketing fait partie d\u2019un groupe avec un seuil de leads garantis au pr\u00e9alable, il est possible que des \u201cextra leads\u201d soient disponibles. Les extra leads apparaissent lorsque plus de leads ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9es que ceux pour quoi vous avez pay\u00e9. Autrement dit, des leads suppl\u00e9mentaires par rapport au seuil originalement d\u00e9fini sont disponibles.<\/span>\u00a0<\/span><\/p>

En cliquant sur \u201cobtenir plus de leads\u201d vous pouvez contacter votre commercial chez TraceParts pour acheter ces derniers.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c0 quelle fr\u00e9quence les donn\u00e9es statistiques des campagnes sont-elles mises \u00e0 jour ? <\/h5>\n\t \t
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  • la mise \u00e0 jour des statistiques se fait toutes les heures.<\/span><\/span><\/li>\n
  • la mise \u00e0 jour des leads se fait toutes les 6 heures.<\/span><\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n \n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Optio<\/span>ns d\u2019export<\/span><\/span>\u00a0<\/span><\/strong><\/span><\/p>

    Selon votre contexte, vous pourrez<\/span> t\u00e9l\u00e9charger au format <\/span><\/span>\u201c<\/span><\/span><\/span>Excel<\/span><\/span>\u201d<\/span><\/span><\/span> \u00a0les<\/span> statistiques et<\/span> \/ ou les<\/span> leads<\/span> g\u00e9n\u00e9r\u00e9s par votre \/ vos <\/span>e<\/span>-mails<\/span>.<\/span><\/span><\/p>

    \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Dans cette page, vous trouvez diff\u00e9rentes informations et statistiques concernant la performance d\u2019un e-mail.\u00a0 Informations g\u00e9n\u00e9rales Dans le premier bloc, vous trouverez des informations \u00a0relatives \u00e0 la qualification de l\u2019e-mail. Ces informations int\u00e8grent : le statut de l\u2019envoi, le sujet, la langue de l\u2019e-mail, la zone g\u00e9ographique cibl\u00e9e, un aper\u00e7u du contenu de l\u2019e-mail ainsi […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":22604,"menu_order":6,"template":"","doc_tag":[],"doc_badge":[],"class_list":["post-22633","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"yoast_head":"\nHelp Center TraceParts - D\u00e9tail des statistiques d\u2019e-mail\u00a0<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help Center TraceParts - D\u00e9tail des statistiques d\u2019e-mail\u00a0\" \/>\n<meta property=\"og:description\" content=\"Dans cette page, vous trouvez diff\u00e9rentes informations et statistiques concernant la performance d\u2019un e-mail.\u00a0 Informations g\u00e9n\u00e9rales Dans le premier bloc, vous trouverez des informations \u00a0relatives \u00e0 la qualification de l\u2019e-mail. 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