{"id":22622,"date":"2025-06-30T13:58:09","date_gmt":"2025-06-30T13:58:09","guid":{"rendered":"https:\/\/help.traceparts.com\/?post_type=docs&p=22622"},"modified":"2025-07-03T07:52:31","modified_gmt":"2025-07-03T07:52:31","slug":"tableau-des-e-mails-marketing","status":"publish","type":"docs","link":"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/e-mail-marketing\/tableau-des-e-mails-marketing\/","title":{"rendered":"Tableau des e-mails marketing\u00a0"},"content":{"rendered":"\t\t
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En dessous des indicateurs de performances, se trouve un tableau qui r\u00e9pertorie tous les e-mails marketing li\u00e9s \u00e0 votre compte utilisateur.<\/span>\u00a0<\/span><\/p>

Les colonnes qu\u2019il est possible d\u2019afficher sont les suivantes\u202f:<\/span>\u00a0<\/span><\/p>

  • Statut de l\u2019envoi<\/span>\u00a0<\/span><\/li>
  • Sujet<\/span>\u00a0<\/span><\/li>
  • Date d’envoi (UTC de l\u2019ordi)<\/span>\u00a0<\/span><\/li>
  • Annonceur<\/span>\u00a0<\/span><\/li>
  • Pays cible\u00a0<\/span>\u00a0<\/span><\/li>
  • Langue\u00a0<\/span>\u00a0<\/span><\/li>
  • E<\/span>–<\/span>mails envoy\u00e9s<\/span>\u00a0<\/span><\/li>
  • Taux d\u2019ouverture (unique)<\/span>\u00a0<\/span><\/li>
  • Taux de clics<\/span>\u00a0<\/span><\/li>
  • Taux de r\u00e9activit\u00e9<\/span>\u00a0<\/span><\/li>
  • Leads (<\/span> affich\u00e9 seulement s\u2019il y a au moins un e-mail marketing avec g\u00e9n\u00e9ration de leads li\u00e9 \u00e0 votre compte utilisateur).<\/span>\u00a0<\/span><\/li>
  • Taux de conversion sur les clics uniques, cette valeur s\u2019affiche uniquement s\u2019il y a au moins un e-mail marketing contenant des leads li\u00e9 \u00e0 votre compte utilisateur.<\/span>\u00a0<\/span><\/li>
  • Actions<\/span>\u00a0<\/span><\/li><\/ul>

    Vous pouvez utiliser les filtres avanc\u00e9s pour filtrer vos r\u00e9sultats en fonctions de certains crit\u00e8res que vous choisissez.<\/span>\u00a0<\/span><\/p>

    Comment acc\u00e9der aux statistiques pour un e-mail donn\u00e9 ?\u00a0<\/span><\/p>

    Positionnez-vous sur la ligne de l\u2019e<\/span>–<\/span>mail souhait\u00e9 et cliquez sur le bouton pr\u00e9sent dans la colonne \u201cAction\u201d <\/span>\u00a0<\/span><\/p>

    Comment t\u00e9l\u00e9charger les statistiques d\u2019un ou plusieurs e-mails ?\u00a0<\/span><\/p>

    Pour t\u00e9l\u00e9charger les statistiques d\u2019un ou plusieurs e-mails, il faut s\u00e9lectionner (\u00e0 l\u2019aide des checkbox) au-pr\u00e9alable la ou les lignes du tableau correspondant aux e-mails souhait\u00e9es. Puis<\/span>,<\/span> cliquer sur le bouton \u201cExport\u201d situ\u00e9 au-dessus du tableau.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    En dessous des indicateurs de performances, se trouve un tableau qui r\u00e9pertorie tous les e-mails marketing li\u00e9s \u00e0 votre compte utilisateur.\u00a0 Les colonnes qu\u2019il est possible d\u2019afficher sont les suivantes\u202f:\u00a0 Statut de l\u2019envoi\u00a0 Sujet\u00a0 Date d’envoi (UTC de l\u2019ordi)\u00a0 Annonceur\u00a0 Pays cible\u00a0\u00a0 Langue\u00a0\u00a0 E-mails envoy\u00e9s\u00a0 Taux d\u2019ouverture (unique)\u00a0 Taux de clics\u00a0 Taux de r\u00e9activit\u00e9\u00a0 Leads […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":22604,"menu_order":5,"template":"","doc_tag":[],"doc_badge":[],"class_list":["post-22622","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"yoast_head":"\nHelp Center TraceParts - Tableau des e-mails marketing\u00a0<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help Center TraceParts - 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