{"id":22616,"date":"2025-06-30T13:57:30","date_gmt":"2025-06-30T13:57:30","guid":{"rendered":"https:\/\/help.traceparts.com\/?post_type=docs&#038;p=22616"},"modified":"2025-07-03T07:44:55","modified_gmt":"2025-07-03T07:44:55","slug":"e-mails-les-plus-performants","status":"publish","type":"docs","link":"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/e-mail-marketing\/e-mails-les-plus-performants\/","title":{"rendered":"E-mails les plus performants\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22616\" class=\"elementor elementor-22616 elementor-22406\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-705218c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"705218c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21746a9\" data-id=\"21746a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6950740 elementor-widget elementor-widget-text-editor\" data-id=\"6950740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Sur cette interface, 4 tuiles vous pr\u00e9sentent des m\u00e9triques en rapport avec l\u2019e-mail marketing le plus performant en termes de\u202f:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Taux d\u2019ouverture (unique)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Taux de clics<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Taux de r\u00e9activit\u00e9<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Leads g\u00e9n\u00e9r\u00e9s (affich\u00e9 seulement s\u2019il y a au moins un e-mail marketing avec g\u00e9n\u00e9ration de leads li\u00e9 \u00e0 votre compte utilisateur).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Par d\u00e9faut, la p\u00e9riode s\u00e9lectionn\u00e9e est l\u2019ann\u00e9e en cours. Vous pouvez changer la p\u00e9riode en cliquant sur la date.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pour consulter directement les statistiques d\u00e9taill\u00e9es d\u2019un de ces e-mails, il est possible de l\u2019ouvrir en cliquant sur \u00ab\u202f voir les d\u00e9tails de la campagne \u202f\u00bb.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sur cette interface, 4 tuiles vous pr\u00e9sentent des m\u00e9triques en rapport avec l\u2019e-mail marketing le plus performant en termes de\u202f:\u00a0\u00a0 Taux d\u2019ouverture (unique)\u00a0 Taux de clics\u00a0 Taux de r\u00e9activit\u00e9\u00a0 Leads g\u00e9n\u00e9r\u00e9s (affich\u00e9 seulement s\u2019il y a au moins un e-mail marketing avec g\u00e9n\u00e9ration de leads li\u00e9 \u00e0 votre compte utilisateur).\u00a0 Par d\u00e9faut, la p\u00e9riode s\u00e9lectionn\u00e9e [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":22604,"menu_order":4,"template":"","doc_tag":[],"doc_badge":[],"class_list":["post-22616","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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E-mails les plus performants\u00a0","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Help Center TraceParts - E-mails les plus performants\u00a0","og_description":"Sur cette interface, 4 tuiles vous pr\u00e9sentent des m\u00e9triques en rapport avec l\u2019e-mail marketing le plus performant en termes de\u202f:\u00a0\u00a0 Taux d\u2019ouverture (unique)\u00a0 Taux de clics\u00a0 Taux de r\u00e9activit\u00e9\u00a0 Leads g\u00e9n\u00e9r\u00e9s (affich\u00e9 seulement s\u2019il y a au moins un e-mail marketing avec g\u00e9n\u00e9ration de leads li\u00e9 \u00e0 votre compte utilisateur).\u00a0 Par d\u00e9faut, la p\u00e9riode s\u00e9lectionn\u00e9e [&hellip;]","og_url":"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/e-mail-marketing\/e-mails-les-plus-performants\/","og_site_name":"Help Center TraceParts","article_modified_time":"2025-07-03T07:44:55+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/e-mail-marketing\/e-mails-les-plus-performants\/","url":"https:\/\/help.traceparts.com\/fr\/docs\/marketing-digital-traceparts-analytics\/e-mail-marketing\/e-mails-les-plus-performants\/","name":"Help Center TraceParts - 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