Updated on July 3, 2025

Glossary

Estimated reading: 3 minutes

Definitions relating to the metrics:

The total number of emails that were sent as part of this specific campaign send. 

The percentage of emails sent that generated a lead. 

Formula: (Leads Generated / Emails sent) × 100 

Measures overall campaign efficiency at generating leads. 

The total number of leads generated by the emails sent. In TraceParts Analytics, this is tracked only if the landing page was created by TraceParts for the advertiser.

The total number of clicks on links in the email, counting all clicks including multiple clicks by the same person.

The number of individual recipients who clicked on at least one link, no matter how many times they clicked or how many different links they clicked within the email. 

The percentage of unique clicks that generated a lead. 

Formula: (Leads / Unique clicks) × 100 

Shows how effectively the landing page converted clicks into leads. 

The total number of times the email was opened, counting all opens including multiple opens by the same recipient. 

The number of individual recipients who opened the email at least once. Each person is counted only once. 

The percentage of unique opens that generated a lead. 

Formula: (Lead Generated / Unique opens) × 100 Shows how well the email content converted interest into leads

The percentage of total clicks on the advertiser’s text ad compared to total clicks in the newsletter, excluding clicks on technical links like unsubscribe or privacy policy. 
Indicates the advertiser’s share of overall engagement. 

 The percentage of unique clicks on the text ad compared to total unique clicks in the newsletter, excluding clicks on technical links like unsubscribe or privacy policy. 
Helps show how much of the audience clicked the advertiser’s content compared to all newsletter clicks. 

The percentage of emails sent that resulted in any open, counting all opens including multiple opens by the same recipient. 

Formula: (Total opens / Emails sent) × 100 

Open rate (unique) measures the percentage of emails sent that were opened at least once by individual recipients. Each recipient is counted only once, no matter how many times they opened the email. 
Helps measure how well the subject line and sender details encouraged people to open

Formula: (Unique opens / Emails sent) × 100 

The percentage of emails sent that resulted in any click, counting all clicks including multiple clicks by the same recipient. 

Formula: (Total clicks / Emails sent) × 100 

The percentage of emails sent that resulted in at least one click by an individual recipient. 

Formula: (Unique clicks / Emails sent) × 100 

Measures how well the email encouraged recipients to take action. 

The percentage of total opens that resulted in any click, counting all clicks including multiple clicks by the same recipient. 

Formula: (Total clicks / Total opens) × 100 

The percentage of unique opens that resulted in at least one click by an individual recipient. 

Formula: (Unique clicks / Unique opens) × 100 
Shows how well the content converted interest into clicks. 

The number of individual recipients who clicked on the text ad at least once, no matter how many times they clicked.

The total number of clicks on the text ad, counting all clicks including multiple clicks by the same recipient.

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