{"id":22871,"date":"2025-07-01T07:11:53","date_gmt":"2025-07-01T07:11:53","guid":{"rendered":"https:\/\/help.traceparts.com\/?post_type=docs&#038;p=22871"},"modified":"2025-07-10T15:03:51","modified_gmt":"2025-07-10T15:03:51","slug":"glossar","status":"publish","type":"docs","link":"https:\/\/help.traceparts.com\/de\/docs\/digital-advertising-solutions-traceparts-analytics\/glossar\/","title":{"rendered":"Glossar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22871\" class=\"elementor elementor-22871 elementor-22432\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-304538ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"304538ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-382159da\" data-id=\"382159da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-588f6eb6 elementor-widget elementor-widget-heading\" data-id=\"588f6eb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definitionen zu den Metriken.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0713ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0713ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c56e1f5\" data-id=\"2c56e1f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28fc0556 elementor-widget elementor-widget-docy_accordion\" data-id=\"28fc0556\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-879632924\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-28fc0556\" aria-expanded=\"false\" aria-controls=\"toggle-28fc0556\">\n                    Gesendete E-Mails                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-28fc0556\" class=\"collapse \" aria-labelledby=\"heading-879632924\">\n                <div class=\"card-body toggle_body\">\n                    <p><span class=\"LineBreakBlob BlobObject DragDrop SCXW47842359 BCX0\">Die Gesamtzahl der E-Mails, die im Rahmen dieser speziellen Kampagne versendet wurden.<\/span><\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e674abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e674abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3506a12\" data-id=\"3506a12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83a38ca elementor-widget elementor-widget-docy_accordion\" data-id=\"83a38ca\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-776726187\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-83a38ca\" aria-expanded=\"false\" aria-controls=\"toggle-83a38ca\">\n                    Konversionsrate bei gesendeten E-Mails                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-83a38ca\" class=\"collapse \" aria-labelledby=\"heading-776726187\">\n                <div class=\"card-body toggle_body\">\n                    <p>Der Prozentsatz der gesendeten E-Mails, die einen Lead generiert haben.<\/p><p><strong>Formel:<\/strong> (Generierte Leads \/ Versendete E-Mails) \u00d7 100<\/p><p>Misst die Gesamteffizienz der Kampagne bei der Generierung von Leads.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e02252 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e02252\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31b25de\" data-id=\"31b25de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1e9ffd elementor-widget elementor-widget-docy_accordion\" data-id=\"e1e9ffd\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1429650016\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-e1e9ffd\" aria-expanded=\"false\" aria-controls=\"toggle-e1e9ffd\">\n                    Generierte Leads                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-e1e9ffd\" class=\"collapse \" aria-labelledby=\"heading-1429650016\">\n                <div class=\"card-body toggle_body\">\n                    <p>Die Gesamtzahl der Leads, die durch die versendeten E-Mails generiert wurden. In TraceParts Analytics wird dies nur getrackt, wenn die Landing Page von TraceParts f\u00fcr den Advertiser erstellt wurde.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e338c28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e338c28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-633a3d5a\" data-id=\"633a3d5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69cf9fc9 elementor-widget elementor-widget-docy_accordion\" data-id=\"69cf9fc9\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1694560462\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-69cf9fc9\" aria-expanded=\"false\" aria-controls=\"toggle-69cf9fc9\">\n                    Klicks insgesamt                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-69cf9fc9\" class=\"collapse \" aria-labelledby=\"heading-1694560462\">\n                <div class=\"card-body toggle_body\">\n                    <p>Die Gesamtzahl der Klicks auf Links in der E-Mail, wobei alle Klicks gez\u00e4hlt werden, einschlie\u00dflich der Mehrfachklicks durch dieselbe Person.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c00889 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c00889\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-010c81a\" data-id=\"010c81a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2533315 elementor-widget elementor-widget-docy_accordion\" data-id=\"2533315\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-922702436\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-2533315\" aria-expanded=\"false\" aria-controls=\"toggle-2533315\">\n                    Einzigartige Klicks                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-2533315\" class=\"collapse \" aria-labelledby=\"heading-922702436\">\n                <div class=\"card-body toggle_body\">\n                    <p>Die Anzahl der einzelnen Empf\u00e4nger, die auf mindestens einen Link geklickt haben, unabh\u00e4ngig davon, wie oft sie geklickt haben oder wie viele verschiedene Links sie innerhalb der E-Mail angeklickt haben.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c81d0c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c81d0c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607c1f8\" data-id=\"607c1f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a50eca1 elementor-widget elementor-widget-docy_accordion\" data-id=\"a50eca1\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1873904277\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-a50eca1\" aria-expanded=\"false\" aria-controls=\"toggle-a50eca1\">\n                    Konversionsrate bei einmaligen Klicks                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-a50eca1\" class=\"collapse \" aria-labelledby=\"heading-1873904277\">\n                <div class=\"card-body toggle_body\">\n                    <p>Der Prozentsatz der eindeutigen Klicks, die einen Lead generiert haben.<\/p><p><strong>Formel:<\/strong> (Leads \/ Eindeutige Klicks) \u00d7 100<\/p><p>Zeigt an, wie effektiv die Landing Page Klicks in Leads umwandelt.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-511470c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"511470c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78e75972\" data-id=\"78e75972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eb83105 elementor-widget elementor-widget-docy_accordion\" data-id=\"6eb83105\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1446267131\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-6eb83105\" aria-expanded=\"false\" aria-controls=\"toggle-6eb83105\">\n                    \u00d6ffnungen insgesamt                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-6eb83105\" class=\"collapse \" aria-labelledby=\"heading-1446267131\">\n                <div class=\"card-body toggle_body\">\n                    <p>Die Gesamtzahl der \u00d6ffnungen der E-Mail, wobei alle \u00d6ffnungen einschlie\u00dflich der Mehrfach\u00f6ffnungen durch denselben Empf\u00e4nger gez\u00e4hlt werden.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15978370 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15978370\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bfafada\" data-id=\"3bfafada\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5937b8e2 elementor-widget elementor-widget-docy_accordion\" data-id=\"5937b8e2\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1204938196\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-5937b8e2\" aria-expanded=\"false\" aria-controls=\"toggle-5937b8e2\">\n                    Einzigartig \u00f6ffnet                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-5937b8e2\" class=\"collapse \" aria-labelledby=\"heading-1204938196\">\n                <div class=\"card-body toggle_body\">\n                    <p>Die Anzahl der einzelnen Empf\u00e4nger, die die E-Mail mindestens einmal ge\u00f6ffnet haben. Jede Person wird nur einmal gez\u00e4hlt.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dd280c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dd280c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-977854e\" data-id=\"977854e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd119ac elementor-widget elementor-widget-docy_accordion\" data-id=\"fd119ac\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1027697024\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-fd119ac\" aria-expanded=\"false\" aria-controls=\"toggle-fd119ac\">\n                    Konversionsrate bei einmaligen \u00d6ffnungen                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-fd119ac\" class=\"collapse \" aria-labelledby=\"heading-1027697024\">\n                <div class=\"card-body toggle_body\">\n                    <p>Der Prozentsatz der eindeutigen \u00d6ffnungen, die einen Lead generiert haben.<\/p><p><strong>Formel:<\/strong> (Lead Generated \/ Unique opens) \u00d7 100 Zeigt an, wie gut der E-Mail-Inhalt Interesse in Leads umwandelt<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c655b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c655b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42b865a9\" data-id=\"42b865a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b17c344 elementor-widget elementor-widget-docy_accordion\" data-id=\"3b17c344\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-603377227\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-3b17c344\" aria-expanded=\"false\" aria-controls=\"toggle-3b17c344\">\n                    Total Click Share                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-3b17c344\" class=\"collapse \" aria-labelledby=\"heading-603377227\">\n                <div class=\"card-body toggle_body\">\n                    <p><span class=\"LineBreakBlob BlobObject DragDrop SCXW146147753 BCX0\">Der prozentuale Anteil der Gesamtklicks auf die Textanzeige des Werbetreibenden im Vergleich zu den Gesamtklicks im Newsletter, ausgenommen Klicks auf technische Links wie Abmeldung oder Datenschutzbestimmungen.<\/span><span class=\"TextRun SCXW146147753 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146147753 BCX0\">Indicates the advertiser\u2019s share of overall engagement.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW146147753 BCX0\"><span class=\"SCXW146147753 BCX0\">\u00a0<\/span><br class=\"SCXW146147753 BCX0\" \/><\/span><\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a8fd6e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a8fd6e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-709b1b4d\" data-id=\"709b1b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6da29a18 elementor-widget elementor-widget-docy_accordion\" data-id=\"6da29a18\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1445768188\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-6da29a18\" aria-expanded=\"false\" aria-controls=\"toggle-6da29a18\">\n                    Einzigartiger Klick-Anteil                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-6da29a18\" class=\"collapse \" aria-labelledby=\"heading-1445768188\">\n                <div class=\"card-body toggle_body\">\n                    <p><span class=\"LineBreakBlob BlobObject DragDrop SCXW146147753 BCX0\">Der Prozentsatz der eindeutigen Klicks auf die Textanzeige im Vergleich zu den gesamten eindeutigen Klicks im Newsletter, ausgenommen Klicks auf technische Links wie Abmeldung oder Datenschutzbestimmungen.<\/span><span class=\"TextRun SCXW146147753 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146147753 BCX0\">Helps show how much of the audience clicked the advertiser\u2019s content compared to all newsletter clicks.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW146147753 BCX0\"><span class=\"SCXW146147753 BCX0\">\u00a0<\/span><br class=\"SCXW146147753 BCX0\" \/><\/span><\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35ed013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35ed013\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48d57cd\" data-id=\"48d57cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c389e6 elementor-widget elementor-widget-docy_accordion\" data-id=\"4c389e6\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1765004480\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-4c389e6\" aria-expanded=\"false\" aria-controls=\"toggle-4c389e6\">\n                    \u00d6ffnungsrate (insgesamt)                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-4c389e6\" class=\"collapse \" aria-labelledby=\"heading-1765004480\">\n                <div class=\"card-body toggle_body\">\n                    <p>Der Prozentsatz der gesendeten E-Mails, die zu einer \u00d6ffnung f\u00fchrten, wobei alle \u00d6ffnungen, einschlie\u00dflich mehrfacher \u00d6ffnungen durch denselben Empf\u00e4nger, gez\u00e4hlt werden.<\/p><p><strong>Formel:<\/strong> (Gesamte \u00d6ffnungen \/ Versendete E-Mails) \u00d7 100<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3248e4f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3248e4f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-343275cd\" data-id=\"343275cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0cbead elementor-widget elementor-widget-docy_accordion\" data-id=\"1f0cbead\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-715575529\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-1f0cbead\" aria-expanded=\"false\" aria-controls=\"toggle-1f0cbead\">\n                    Open rate (einmalig)                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-1f0cbead\" class=\"collapse \" aria-labelledby=\"heading-715575529\">\n                <div class=\"card-body toggle_body\">\n                    <p>Die \u00d6ffnungsrate (unique) misst den Prozentsatz der gesendeten E-Mails, die mindestens einmal von einzelnen Empf\u00e4ngern ge\u00f6ffnet wurden. Jeder Empf\u00e4nger wird nur einmal gez\u00e4hlt, unabh\u00e4ngig davon, wie oft er die E-Mail ge\u00f6ffnet hat. <br \/>Sie hilft zu messen, wie gut die Betreffzeile und die Absenderangaben die Empf\u00e4nger zum \u00d6ffnen der E-Mail animiert haben.<\/p><p><strong>Formel:<\/strong> (Einmalige \u00d6ffnungen \/ Versendete E-Mails) \u00d7 100<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb3a3b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb3a3b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e44de2f\" data-id=\"e44de2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d37cf71 elementor-widget elementor-widget-docy_accordion\" data-id=\"d37cf71\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-523346269\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-d37cf71\" aria-expanded=\"false\" aria-controls=\"toggle-d37cf71\">\n                    Durchklickrate (Gesamt)                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-d37cf71\" class=\"collapse \" aria-labelledby=\"heading-523346269\">\n                <div class=\"card-body toggle_body\">\n                    <p>Der Prozentsatz der gesendeten E-Mails, die zu einem Klick gef\u00fchrt haben, wobei alle Klicks, einschlie\u00dflich Mehrfachklicks durch denselben Empf\u00e4nger, gez\u00e4hlt werden.<\/p><p><strong>Formel:<\/strong> (Klicks insgesamt \/ Versendete E-Mails) \u00d7 100<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7ad6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7ad6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc10cb7\" data-id=\"fc10cb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eaec85 elementor-widget elementor-widget-docy_accordion\" data-id=\"9eaec85\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-1927145741\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-9eaec85\" aria-expanded=\"false\" aria-controls=\"toggle-9eaec85\">\n                    Klickrate (einmalig)                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-9eaec85\" class=\"collapse \" aria-labelledby=\"heading-1927145741\">\n                <div class=\"card-body toggle_body\">\n                    <p>Der Prozentsatz der gesendeten E-Mails, die zu mindestens einem Klick durch einen einzelnen Empf\u00e4nger gef\u00fchrt haben.<\/p><p><strong>Formel:<\/strong> (Einmalige Klicks \/ Versendete E-Mails) \u00d7 100<\/p><p><span data-contrast=\"none\">Measures how well the email encouraged recipients to take action.<\/span>\u00a0<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8d0144 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8d0144\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db900b2\" data-id=\"db900b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b80a935 elementor-widget elementor-widget-docy_accordion\" data-id=\"b80a935\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-511997264\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-b80a935\" aria-expanded=\"false\" aria-controls=\"toggle-b80a935\">\n                    Klick-zum-\u00d6ffnen-Rate (Gesamt)                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-b80a935\" class=\"collapse \" aria-labelledby=\"heading-511997264\">\n                <div class=\"card-body toggle_body\">\n                    <p>Der Prozentsatz aller \u00d6ffnungen, die zu einem Klick gef\u00fchrt haben, wobei alle Klicks, einschlie\u00dflich Mehrfachklicks durch denselben Empf\u00e4nger, gez\u00e4hlt werden.<\/p><p><strong>Formel:<\/strong> (Klicks insgesamt \/ \u00d6ffnungen insgesamt) \u00d7 100<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3a1219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3a1219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eba135b\" data-id=\"eba135b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe5f936 elementor-widget elementor-widget-docy_accordion\" data-id=\"fe5f936\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-887009543\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-fe5f936\" aria-expanded=\"false\" aria-controls=\"toggle-fe5f936\">\n                    Klick-zum-\u00d6ffnen-Rate (einmalig)                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-fe5f936\" class=\"collapse \" aria-labelledby=\"heading-887009543\">\n                <div class=\"card-body toggle_body\">\n                    <p>Der Prozentsatz der eindeutigen \u00d6ffnungen, die zu mindestens einem Klick durch einen einzelnen Empf\u00e4nger f\u00fchrten.<\/p><p><strong>Formel:<\/strong> (Eindeutige Klicks \/ Eindeutige \u00d6ffnungen) \u00d7 100 <br \/>Zeigt an, wie gut der Inhalt Interesse in Klicks umwandelt.<\/p><p>\u00a0<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b4f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9b4f67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3eeab2\" data-id=\"f3eeab2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f364f8 elementor-widget elementor-widget-docy_accordion\" data-id=\"9f364f8\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-930353263\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-9f364f8\" aria-expanded=\"false\" aria-controls=\"toggle-9f364f8\">\n                    Textanzeige - Einmalige Klicks                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-9f364f8\" class=\"collapse \" aria-labelledby=\"heading-930353263\">\n                <div class=\"card-body toggle_body\">\n                    <p>Die Anzahl der einzelnen Empf\u00e4nger, die mindestens einmal auf die Textanzeige geklickt haben, unabh\u00e4ngig davon, wie oft sie geklickt haben.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59c59ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59c59ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3afb678\" data-id=\"3afb678\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b52d81 elementor-widget elementor-widget-docy_accordion\" data-id=\"6b52d81\" data-element_type=\"widget\" data-widget_type=\"docy_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"card doc_accordion\">\n        <div class=\"card-header\" id=\"heading-4998842\">\n            <h5 class=\"mb-0 title\">\n                <button class=\"btn btn-link collapsed\" data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#toggle-6b52d81\" aria-expanded=\"false\" aria-controls=\"toggle-6b52d81\">\n                    Textanzeige - Klicks insgesamt                    <svg width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 7.38812H1M7 1.38812V13.3881V1.38812Z\"\n                              stroke=\"#6b707f\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <svg width=\"14\" height=\"3\" viewBox=\"0 0 14 3\" fill=\"none\"\n                         xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M13 1.38812H1\" stroke=\"#6b707f\" stroke-width=\"2\"\n                              stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                <\/button>\n            <\/h5>\n        <\/div>\n                    <div id=\"toggle-6b52d81\" class=\"collapse \" aria-labelledby=\"heading-4998842\">\n                <div class=\"card-body toggle_body\">\n                    <p>Die Gesamtzahl der Klicks auf die Textanzeige, wobei alle Klicks gez\u00e4hlt werden, einschlie\u00dflich der Mehrfachklicks durch denselben Empf\u00e4nger.<\/p>                <\/div>\n            <\/div>\n            <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Definitionen zu den Metriken. Gesendete E-Mails Die Gesamtzahl der E-Mails, die im Rahmen dieser speziellen Kampagne versendet wurden. Konversionsrate bei gesendeten E-Mails Der Prozentsatz der gesendeten E-Mails, die einen Lead generiert haben. Formel: (Generierte Leads \/ Versendete E-Mails) \u00d7 100 Misst die Gesamteffizienz der Kampagne bei der Generierung von Leads. Generierte Leads Die Gesamtzahl der [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20196,"parent":22801,"menu_order":6,"template":"","doc_tag":[],"doc_badge":[],"class_list":["post-22871","docs","type-docs","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TraceParts Help Center - Glossar<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TraceParts Help Center - Glossar\" \/>\n<meta property=\"og:description\" content=\"Definitionen zu den Metriken. Gesendete E-Mails Die Gesamtzahl der E-Mails, die im Rahmen dieser speziellen Kampagne versendet wurden. 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